10 Must-Follow Rules Social Media Marketing

10 Must-Follow Rules Social Media Marketing

by May 16, 2015 0 comments


Creating and leading influential social media marketing that will intelligently skyrocket your traffic gives you the feeling of authority and significance in the marketplace. You can promote your brand and increase your sales with ultimate return of investments. The ability to build a community around your company and make your own company culture is the real power of social media. You have to harness this kind of power.

It will be an advantage if you know the fundamentals of social media marketing by heart. From maximizing the quality to your web entry points, following these 10 rules will help you establish a foundation that will serve your brand and customers very well.

1. Learn to Listen.

The key to success in social media is not all about talking; listening is of the biggest value. It will be useful for you if you read the online contents of your target audience. Get involved with their discussions to learn about the things that matter to them. By this time, it’s easier for you to make contents and ignite conversations that add value rather than muddle to their lives.

2. Focus.

Although it’s interesting to have a bigger scope for your brand, it is still better to have a specialty instead of becoming a jack-of-all-trades. A highly-concentrated content and social media marketing strategy intended to create a strong brand has a higher chance for success. Avoid making your strategies complicated.

3. The Rule of Value.

People will stop listening to you the time you start spending all your time on social web promotion. You must add value to the conversation and try not to over-advertise your company. Make your content appealing and develop relationships with online influencers. Time will come that those people will turn into powerful channels for word-of-mouth type of marketing.

4. Quality Prevails Over Quantity.

The quality of your products and services can define your entire company. It is greater for you to have 2,000 online connections who truly read, share and converse about your contents with their personal audiences. It is less beneficial for you to have 20,000 connections that immediately vanish after connecting with you for the first time.

5. Be Patient.

Both content and social media marketing cannot promise you overnight fame. Your commitment and constant hard work can help achieve favourable results.

6. Give the Right Kind of Influence.

It is a neat decision if you take some time looking for online influencers in your market. They have quality fan base and several of them might get interested in your business. Work on your connection with them and establish good relationships. Their followers might share your contents too.

7. The Law of Compounding Applies.

If you constantly publish high-quality posts and make an effort on building your web audience with quality followers, they might share what you have posted. Most people today have their own accounts on Facebook, Twitter, Instagram. Some of them have blogs too, and they can use it to help you share your message.

8. Be Accessible Always.

Be conscious of your presence and avoid disappearing after publishing a post. Publish content regularly and be available to your audience. Your followers might stumble on other sources if you show inconsistency.

9. Learn to Acknowledge.

Always pay attention to everyone who tries to reach you. A relationship is one of the most important elements of success in social media marketing. Do not forget to always acknowledge every individual who contacts you.

10. Reciprocity Works.

Do not expect others to share your works and talk about you without doing the same for them too. It is a smart move if you devote time and effort for your own social media campaigns. However, it’s smarter if you also give some time discussing others’ contents too.


Leveraging the power of your content and social media marketing is vital. It will help you enhance your audience and customer base. Online campaigns can transcend the Internet and penetrate the offline world to produce more leads and sales.

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