Easy Traffic Generation Method: Expired domains with traffic

Easy Traffic Generation Method: Expired domains with traffic

by December 11, 2013 0 comments

Easy Traffic Generation Method: Expired domains with trafficThe Internet’s address system was not built with humans in mind. Seriously. The Internet is a series of connected computers which find and talk to each other using the numbers assigned to each computer. These numbers are called IP (internet protocol) numbers and function like street addresses. You just enter these numbers into your browser and you can quickly pull up websites. The problem is that human beings aren’t wired to remember websites by numbers. It can get really confusing and people can forget the numbers. This is why domain names were invented.

Domain names are actual names for sites people can use to find particular web servers. These names are actually just placeholders for the IP addresses of the servers. When you enter a domain name into your browser, your browser calls up a computer called a Domain Name Server (DNS) and gets the actual IP number of the server the website you want to view is located at. Domain names are quick technical shortcuts that allow people to find websites based on how they normally find information-through names. You can use this fact to generate tons of free traffic. That’s right-if you register the right domain names, you can get free traffic. How? Expired domain names.

Many people and organizations register domains, build websites, and, for a wide variety of reasons, either forget to renew the domains or just abandon the domain. As a result, all the goodwill, community, links, and other latent forms of traffic their old web property generated get stuck in limbo because people can’t find the site since the domain has expired.

You can scoop up quite a bit of traffic by registering the domains of formerly busy or semi-busy sites. You basically register the domain and people who have been habitually visiting the old site will visit your site instead. Sounds easy enough, right? It is but you have to do it right if you want to make money. You have to do the following steps so you can increase your chances of poaching expired domain traffic.

Step #1: Poach the right domain name

Just because someone or some organization bought a domain name and built a website doesn’t mean that site gets traffic. If you buy a domain with the hope of getting traffic just because someone bought it previously, you might just be wasting your time and money. You have to make sure that the old site actually got traffic. You can easily find this by entering the domain name into to see the site traffic information of the old site. Keep in mind that Alexa traffic is not 100% reliable but at least it gives you some clue as to the traffic volume of the domain.

 Step #2: Build a site that matches the old site

If you build a new site that looks completely different from the old site, most of the latent traffic the domain attracts will simply bounce out of your site and never come back again. Go to and use their WayBack machine to see the old design of the old site. Come up with a similar design (but don’t copy the old design). Add relevant content that is consistent with the old content.

Step #3: Turn temporary traffic into long term traffic

Maximize the free traffic you’re getting from ‘poached’ expired domains by putting up an email collection landing page somewhere on the site. Lead the traffic to your email collection form by offering an incentive of one sort or another. Why? You are turning temporary traffic into a semi-permanent pool of potential buyers. The bigger your list, the higher the chance you’ll make money as you send trust-building updates with income-generating offers mixed in.

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