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How to get your guest posts published without looking like a jerk

How to get your guest posts published without looking like a jerk

by November 25, 2013 0 comments

Guest BloggersMake no mistake about it-blog guest posts are hot when it comes to SEO. Guest posts make Google happy because there is an editorial filter for this type of link building. Guest posts normally go through an editor who has to approve or deny it. This means there is some sort of quality control and Google’s Matt Cutts has previously said this is a key way to determine whether a backlink is spammy or not.

Compare this type of link building with sites that automatically give you a backlink once you build a profile on those sites. Next, guest posts enable niche self-selection. For example, a hardware blog wouldn’t normally post content on cosmetics. There is a layer of niche selection. Again, Google likes this because it makes Google’s job easier. The Internet sort of sorts itself out when it follows niche self-selection. Sadly, it usually doesn’t do this and this is why Google is happy about guest blog posts.

Finally, Google thinks guest posts increase the possibility that people are sharing their expertise. In other words, guest posts increases the possibility that people are sharing quality posts. If you want to start building backlinks based on guest posts so you can avoid the penalties caused by Google Penguin’s restrictions against blind backlink building, don’t rush out and start contacting blogs for guest posts. You might just be screwing yourself if you do this.

You have to have a plan. After all, if you fail to plan, you are planning to fail. This is true about life in general and it is definitely true when it comes to building guest post backlinks. Use the steps below.

Step 1: Be clear about your objectives

You have to be very clear as to why you want to build guest post backlinks in the first place. Do you just want backlinks or do you want something more? You can get more things from guest posting than mere links. You can get brand exposure to a pool of blog visitors you’d want to buy your products or visit your own blog. You can create a relationship with the blog owner. This is a big deal because if the blow owner is a renowned authority in your niche, you might be opening doors for yourself that can lead to some big deals or big income down the road. You have to be clear about your objectives before you can start writing down guest post goals.

Step 2: Be clear about your niche

This is the part many internet marketers and website owners screw up. They simply don’t have a clue regarding their niche. They think that just because their competition uses a particular niche designation, that is the niche they are in. Wrong. You have to study your content offerings carefully. Are you sure it can only fit in one niche? What about related sub-niches?

You have to do this analysis because if you discover that your site can fit in another niche, you might be able to pick a less competitive niche and your chances of dominating that niche is higher than if you were to compete in a very saturated and settled niche.

 Step 3: Pick out the right blogs

Just because a blog is in a niche and the blog has Page Rank does not mean your job is over. No. Not by a long shot. You have to actually visit the blog and pay attention to it. What is it’s Alexa rank? Is it being updated? How active are the readers of the blog? Make sure you pick a blog that has a lot of allies and relationships.

Remember, if your guest post gets published at that blog, you might be making your job a whole lot easier because the blog is linked to or have relationships with many other blogs. Pick out the right blogs. They can make your life easier.

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