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Search Engine Marketing Tips and the Common Mistakes

by July 31, 2014 0 comments

Search Engine Marketing Tips and the Common MistakesSearch Engine Marketing Tips and the Common Mistakes

Search engine marketing (SEM) can prove to be one of the most effective and reliable tools if you want to increase the accessibility of your website. SEM can bring customers to your site by establishing a strong web presence of your site and ranking it high in search engines.

If you are familiar with different SEM techniques and know how to implement them, you can derive numerous benefits out of it. Below are the top 5 search engine marketing tips that can help you succeed online.

    1. Understand Your Customers

Understanding who your customers are and what they prefer is the most important aspect of marketing. If you know your customer’s profiles, you can target those keywords that are popular among them and come up with better marketing strategies that cater to their needs.

    1. Use the Right Keywords

Target keywords that are both popular and relevant to your niche, and use keyword search tools such as Google keyword tool. Go after keywords that define your business and try to use specific phrases.

    1. Use Social Media

Social media and networks such as Facebook, Twitter and Google+ etc. can effectively be used for marketing purposes. Joining a social network allows you to interact with your customers more often and increase your customer base.

    1. Start a Blog

This is somewhat similar to using social media; however, when you start a blog, it is exclusively for your own website/business. A blog lends credibility to your business if you maintain it overtime and promote valuable discussions on it.

    1. Add Testimonials

Adding testimonials to your website would make a big difference in your profits. People are more likely to make a decision in your favor if they know that your products/services have already been tested by others before them.

While you look to follow these tips, please make sure you do not make the following 3 common mistakes in Search Engine Marketing.

1. Using highly competitive keywords
In every industry, there are certain keywords that are very relevant, so they’re also very competitive. Such keywords will need higher bids and may result in higher acquisition costs. It’s advisable that you target a certain niche and use unique and relevant keywords to avoid too much competition.

2. Landing pages that complicate the visitor’s experience
If it takes actual effort on the visitor’s part to decide whether your landing page gives them what they’ve been searching for, it’s very much likely that they’ll not visit the page again and go for a competitor’s service. To avoid that from happening, you should work on making the landing page experience smoother.

3. Avoiding keyword negatives
If your campaigns make use of broad match keywords, it’s quite probable that you’ll be matched and served to keywords not suited to your product or service. It’s recommended that you carry out regular campaign optimization by running search query reports. Properly utilizing keyword negatives optimizes the effectiveness of your marketing budget.

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