What is responsive design and how can it make you more money?

What is responsive design and how can it make you more money?

by December 17, 2013 0 comments

 responsive designIf you read online publications or internet marketing blogs at all, you have probably run into the term ‘responsive design’ quite a bit. You might even think that this term’s frequency of mentions might indicate it is some sort of hype or much-talked-about buzz.

Well, the truth is that if you don’t implement this technology, you would be leaving money on the table. Lots of it. Seriously. Why? By 2017, many research firms estimate that up to 87% of online sales will take place through mobile. This should not be surprising. First of all, the sale of mobile devices and gadgets outstrip the sales of notebooks, laptops, and desktop computers. In fact, in some quarters, the sales of traditional computing devices have gone down. Second, popular platforms like Facebook are experiencing the biggest growth from mobile devices. Finally, since mobile devices are lugged everywhere and can be accessed anytime, unlike that computer at your home or your office desk, the chances of online shopping or clicking on ads explodes dramatically. It is precisely for these reasons that you need to implement a responsive design strategy for your online business. Pronto.

What is responsive design?

Responsive design is technology that ‘responds’ to the different devices used to access your online property by changing display sizes. At any given moment, the server that hosts your website can get requests from a smart phone that has a tiny screen, a tablet device, a laptop, or a desktop with a huge screen display. Despite the huge differences between these devices’ display areas, your site still has to look good and presentable.

Responsive design detects the settings of the requesting device and presents a version that makes the best impression. Many firms have responsive design strategies that involve custom coding so as to show the best-looking version of the site to the particular requesting device. As you can probably well imagine, this strategy is extremely effective but can also be very pricey.

The great news


The great news about responsive design is that there are many WordPress themes that have this feature built in. Assuming that your website uses WordPress as your Content Management System (CMS), you can be assured that you only need to swap themes to keep up with the latest in online display technologies. There are even some themes available that are easy to customize and are free. Don’t miss the boat on responsive design. Either you get on board or your competitors will leave you in the dust.

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